C=65 M=0 Y=35 K=85
R=12 G=50 B=44
We are still a “green brand” and to amplify that we use it as primary dark background tone that is unique to us and gives us a mature and serious touch.
Used in backgrounds, for typography, illustrations, icons, graphics.
C=70 M=0 Y=65 K=0
R=48 G=186 B=120
We now use this color to strategically highlight important visual elements like our iconic chameleon logo or the Rancher cow.
Used for highlights, secondary CTAs, illustrations, icons, graphics, and most importantly, our chameleon!.