Animations bring our brand to life. Our motion strategy is to always move smoothly, horizontally and bring the idea of the infinity stream to life.


Through animation, the meaning of the design system is visualized. All movements begin with a smooth acceleration and finish slowly after this peak. Our direction of animation is always horizontal.

Infinity Line: The line moves horizontally in both directions. It can be used as a mask, as a graphic element and also as a screen-filling pattern.
Infinity Grid: Our grid can be visualized as a transition into the infinity lines.
Speed & motion graph
Pictures and footage also follow the idea of the infinity stream with an individual pixel-based Effect. Footage should be without people.