Writing Guidelines and Tone of Voice

  • Does SUSE follow American or UK English?

    SUSE uses American English. You can find our detailed writing guide here.

  • What is the SUSE tone of voice?

    Our brand is made up of two major personalities that work harmoniously to fulfill the needs of our clients, collaborators, community and employees. We call them archetypes – and they are The Hero and The Optimist. For more information on how to speak with the SUSE tone of voice follow our tone of voice guide here.

  • How can I use SUSE’s tone of voice?

  • Where can I find SUSE’s writing guidelines?

    SUSE’s writing guidelines can be found on Brand Space.


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