Messaging

Find our corporate messaging, tagline, tone of voice, and contextual guidelines for a consistent SUSE voice.

Corporate Messaging

Speaking and writing like SUSE is important if you’re creating company-affiliated content. Use the below guidelines when crafting your communications.

Mission Statement

Vision: Powering open source innovation everywhere

We stand by the belief that open source is the most powerful and effective innovation engine in the world. We are passionate about a future that is advanced and powered by open source innovation everywhere, and work hard every day to bring this vision to life.

Our Boilerplate

SUSE is a global leader in innovative, reliable, secure enterprise-grade open source solutions, relied upon by more than 60% of the Fortune 500 to power their mission-critical workloads. We specialize in Business-critical Linux, Enterprise Container Management and Edge solutions, and collaborate with partners and communities to empower our customers to innovate everywhere – from the data center, to the cloud, to the edge and beyond.

SUSE puts the “open” back in open source, giving customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow. The company employs more than 2,000 people globally. SUSE is listed on the Frankfurt Stock Exchange.

Tagline

Innovate Everywhere

Tone of Voice

The Tone of Voice guide supports writers in creating content that represents SUSE and how we speak to our customers, partners, and communities. Use this guide to understand how to consistently write in a hero-optimist tone addressing the core needs of our different audiences.

Download