Technology can often be abstract and difficult to depict with imagery alone. For these
instances, we offer illustrations to support our product range, explain features and
communicate benefits to our audiences.
UPDATED May 15, 2020
Principles and colors
Illustrations complement our content and act as eye-catchers in our communication. They are
based on our network design system and focus on the idea of building a bigger picture or
The general form language is combining flat and linear shapes. Multiple layers
tell smart stories.
You can add flats to add another layer of information or depth.
You can always find a dot as reference to our anchor point within our
The strokes move similar to our path. However, to show information the best way
possible, they don’t have to move strictly on the grid.
Amplify a sense of joy by using as many of our brand colors as you like, but at
least two for variety’s sake.
You can incorporate the network into the illustration to contribute to the
message or add depth if used as a shadow of the object.
Our illustrations should be just as unconventional as we are. To be certain that they match
our overall appearance, one thing we make sure of is that they aren’t too interchangeable.
Chunky strokes (icons are not illustrations!)
Lack of contrast or impact