Logo

With the evolution of our iconic chameleon, we keep the heritage of the old picture mark, while optimizing the details for a clearer formal language. Our new chameleon adds an optimistic, joyful compliment to the mature and professional visual identity.

Download our corporate logos and review the below guidelines to learn how to effectively implement the SUSE logo into your work.


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UPDATED May 15, 2020

In Detail

Versions

For every application we have the right solution. We have three versions of our logo; vertical, horizontal and our chameleon—the picturemark.

The vertical logo is our main logo: compact and stable. We use it whenever the format allows it.

 

The horizontal logo offers us an option to still appear confident and consistent in sizing for really small formats.

 

The chameleon is the essence of our logo. We use it anywhere we want to appear less official and for promotional purposes, like on T-shirts, mugs, or tote bags. We also use it in environments that already visually feature our brand name, like on social media or in apps.

Spacing

The white space around the logo equals at least the height of the logotype (=x). It is essential that you always observe the white space or expand it, if the layout margin demands it. The logo can be positioned in all four corners of the margin.

 
 

Colors & Usage

We want to ensure that our logo always gets the stage it deserves. That’s why we use it primarily on our two background colors, fog and pine, where it has enough contrast to shine. For special circumstances, we offer alternative background options. However, these are only used if it is not possible to use the primary background colors.

Co-Branded Lockup

Co-branded marketing communications—for products, solutions, events or promotions—require the SUSE logo to appear with other organizations’ logos. The proper use of the SUSE logo is determined by whether the communication is from SUSE and another organization in an equal partnership, or from SUSE with a partner in a supporting role. If SUSE and another organization are in an equal partnership, the SUSE logotype is in its fixed position and the partner logotype or mark is placed to the right of SUSE on the same baseline separated by a vertical rule. If another organization is in a partnership with SUSE in a supporting role, place the partner logotype or mark below the SUSE logo with a horizontal rule between the two logos.

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UPDATED May 15, 2020

 
 
 

Program Marks

The SUSE program marks are a badge of honor and indicate the high standards and mission encapsulated in that product or service. Consistent application of the SUSE program marks create brand consistency in a saturated market. Do not modify the artwork in any way.

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UPDATED May 15, 2020

Dont’s

Do not use the logo in any way that reduces its integrity, such as modifying any aspect of the logo, not using enough contrast or placing it on a distracting background.

Not enough contrast
Not on images if the background is too distracting and we can’t provide enough contrast
Using the S logo versions in larger scale
Using cutouts of the logo

Applications