As SUSE, we believe in the Power of Many. Our 28 years of open source history tells a rich story of our customers, partners, communities and teams coming together to transform the way the world works. It is this culture of collaboration that made us a pioneer of Linux to the enterprise. This heritage of skills and voices coming together that let us empower those unafraid to disrupt. As we celebrate how far we have come, we are embracing everything our future holds. Looking—and sounding—the part is just our first step toward opening the door of opportunities.

We put together an interdisciplinary team of brand strategists, designers and neuroscientists to develop a unique and relevant identity that updates our brand while staying true to our soul, heritage, and journey. Using a neuroscience-based method, we studied our audience, our industry, our competition—and most importantly—ourselves.

We tested our design assets with an implicit set of associations to learn about subjective perceptions, to make sure we stayed true to our brief, and that we were indeed addressing the core needs we initially established.

The new design system reflects our optimistic, collaborative nature. It illustrates how SUSE and our amazing communities and customers are all connected. And it shows the clear path that SUSE provides to simpler, more powerful technology that make organizations run better.