With the evolution of our iconic chameleon, we keep the heritage of the current picture mark, while
optimizing the details for a clearer formal language. The optimistic appearance of our logo, Geeko,
adds an optimistic, joyful compliment to the mature and professional visual identity.
Open source is at our core. With our open source typeface Work Sans, every word that SUSE writes,
stays true to that community. Work Sans combines a geometric approach with an elegant human touch to
contribute to a modern and optimistic visual language.
We believe in the power of many, merging together to create something unique at SUSE. So is our
color system – instead of an expected technical palette, we created a color system inspired by
natural elements that is welcoming, yet vivid and powerful.
You hear us talking about our clients, partners, employees or community a lot. This is always about
humans coming together—to develop something, share something, even invent something. Our
imagery displays a clear focus, openness and friendliness. It displays the human approach we
strongly believe in.
We studied our wins, challenges and superpowers. This is how we singled out the most important
needs for our customers, partners and communities: Performance. Security. Optimism. Independence.
Predictability. Care. They come together to shape one archetype combination that perfectly
represents our spirit: the Hero-Optimist.
The line is a pervasive design element extending all the way down to our icons. To connect with our
shared path concept, we always offer a line break, rarely closing the loop. Due to the sizing
limitations of icons, we always use a solid line, keep design simple, and use color to
strategically draw attention.
Technology can often be abstract and difficult to depict with imagery alone. For these cases, we
offer illustrations to support our product range, explain features, and communicate benefits to our
Animations bring a brand to life. Our motion strategy is always moving forward, pushing boundaries,
connecting the dots, and harnessing the power of many great minds to solve the world’s most
difficult challenges. Micro-animations and smart, colorful, moving illustrations reflecting our joy
in solving these problems.